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Browse Services


Marketing

  • Does your community's marketing represent the same depth and attention to detail as its planning and design?

  • Are you effectively marketing, preselling and preleasing your properties prior to construction?

  • Have you provided your sales force with marketing tools and training to maximize their production?

  • Do your presentation and fulfillment materials connect seamlessly, or are your people still passing out prefabricated brochures?

  • Is your marketing strategy overly dependent upon advertising?

  • Are your onsite marketing, events and programming increasing sales velocities measurably?

     


Successful marketing first establishes the fundamentals.

We then add subtleties and nuance that transform your presentation, and your community.

 

  1. Envisioning and storylines

  2. On-site presentation tools

  3. Strengthening local marketing vendors

  4. Product finishes and amenities

  5. Audio/visual tools

  6. Appraisal interpretation, application and pricing

  7. Interpreting feasibility and demographic information

  8. Unit-type customer acceptance

  9. Presale and preleasing presentation materials and strategies

  10. Events and programming

  11. Graphics oversight

  12. Media management and public relations

  13. Builder and production programs

  14. Homeowner and tenant referral programs

  15. Financing strategies

  16. Photography

  17. Advertising

  18. Website consultation

  19. Social media

  20. Charrette work

  21. Public relations

  22. Community social infrastructure marketing

 

Sales

  • Is your sales force effectively communicating the subtleties of your community's architecture, planning and programming?

  • Do you have systems in place allowing you to review, in real time, the day-to-day efforts of your sales associates?

  • Does your sales operation, in words and action, effectively communicate the multiple dimensions of your community?

  • Is there depth and consistency in the choreography and scripting of your sales presentations?

  • Do these presentations accurately reflect your aspirations for the character of your community?

  • Do you or your sales team need short-term assistance and training in managing and executing your sales goals?

High-level presentation transcends "selling", approaching genuine social interaction.

Working at this depth requires a deep understanding of people, process and authentic community.

  1. Storyline presentation

  2. Scripting

  3. Choreography

  4. Touring

  5. Audio, visual and fulfillment materials

  6. Presentation tactics and strategies

  7. Information and sales office design

  8. Commission and incentive programs

  9. Contract presentation

  10. Documenting the sale

  11. Effective customer relationship management (CRM)

  12. On-site demographic gathering

  13. Office oversight and management

  14. Start-up structures

  15. Staffing

  16. Pre-closing administration

  17. End-loan financing strategies

  18. Procedures and oversight

  19. After-sale assistance

  20. Property exchanges and trades

  21. Psychological and cultural dynamics within the sales process

 

Envisioning

  • Is the story of your community as compelling as its design?

  • Can your presentation staff effectively describe your community without dependence upon planning, architectural and development terms?

  • Have you market-tested your community vision in a competent and cost-effective manner?

  • Is your community design reinforced by an engaging narrative that speaks to your demographic and psychographic target audiences?

     


Without a thoughtful storyline, a community loses its way, philosophically and financially.

Compelling envisioning shapes community character and directly impacts sales.

  1. Creating an evocative community story

  2. Market testing and vetting storylines

  3. Narrative critique and analysis

  4. Incorporating resonant social infrastructure into your vision

  5. Leading and participating in envisioning and marketing charrettes

  6. Merging storylines into written narratives and design programs for planning and architecture

  7. Creating and executing marketing and sales programs based upon storylines and design

  8. Retrofitting envisioning and story into existing planning programs

 

Planning Assistance

  • Does your planning process include in-depth input from those who will take your community to market?

  • How will you transfer the excitement and enthusiasm of your planning and architecture to your customers? 

  • Do your marketing and sales personnel have a deep understanding of and connection to community design?

  • Does your community plan reflect a character and culture that will speak to your audience?

     


Creating meaningful places is inextricably linked to an understanding of those who will live there.

We help represent the voices of future residents within the planning process.


  1. Envisioning and marketing input into the planning process

  2. Assisting with the creation of design narratives and programs

  3. Shaping planning to market conditions

  4. Integration of feasibility and demographic analysis

  5. Leading and participating in design charrettes

  6. Entitlements and permitting input

  7. Marketing strategies for architecture and architectural coding

  8. Stakeholder interactions

  9. Press and public relations

  10. Integrating planning and design with marketing and sales operations

  11. Market testing of planning programs and plans

 

Development Consulting

  • Are your capital investments and development efforts maximizing sales?

  • Would you like to explore more options when making vertical construction and phasing decisions?

  • Is your marketing and sales team effectively communicating your production and phasing to your audience?

  • Are you structured to maximize production and sales velocities while controlling development costs? 

 

Thriving development is a simultaneous juggling of disciplines.

We bring depth and breadth of experience to the table.

  1. Amenities mix

  2. Vertical construction strategies

  3. Infrastructure choices

  4. Financing and equity analysis

  5. Management structures

  6. Phasing strategies and tactics

  7. Staffing

  8. Multiple project management and oversight

  9. Restructuring and turnarounds

  10. Integration of marketing, sales and development

  11. Social infrastructure development strategies

 

Turnarounds and Workouts

  • Are you adding the maximum value to your turnaround and workout projects?

  • Is your firm buying and selling tranches of real estate and you'd like to handle certain workouts within your own organization?

  • Would you like short-term outside expertise to help your organization analyze and execute workout and turnaround projects?

  • Are there specific projects in your portfolio that require extra expertise to unwind?


Today, real estate requires a combination of expertise and innovative answers.

We help you engage difficult projects and tough markets.

  1. Portfolio analysis

  2. Operations and project refits

  3. Re-envisioning and storyline rewrites

  4. Restructuring

  5. Charrette leadership and/or participation

  6. Individual and group project strategies

  7. Retrofit design and planning programs

  8. Development consulting

  9. Marketing

  10. Sales

  11. Management and staffing

  12. On-site project monitoring



Operations

  • Does your operations staff need guidance to take them to the next performance level? 

  • Do you need help to identify strengths and weaknesses within your operations?

  • Do your outside contractors and vendors relate at a high level with your staff?

  • Are you interested in having short-term outside help to maximize productivity in one particular problem area?


Operations are the lifeblood of your community.

Your staff has the dual obligation to perform and influence community character.


  1. Individual and group performance evaluations

  2. Staff training and retraining

  3. Performance monitoring and metrics

  4. Confidential site inspections and testing

  5. Training and orientation for outside contractors

  6. Systems and policy

  7. Outside specialist referrals

  8. Merging staff performance and community character

 

Town Center and Retail

  • Are you creating effective and vibrant retail activity within your community before you build your town center?

  • Does your retail center measurably contribute to residential sales velocities?

  • Are you phasing and presenting your retail development to reach the largest number of purchasers and tenants?

  • Is there a direct connection, physically and operationally, between sales operations and your town center?

 

When we shop, we do more than shop.

Executed well, a downtown is a social and iconic center of a community.

  1. Connections to residential marketing and sales operations

  2. Presale and preleasing strategies

  3. Tenant mix

  4. Merchant seeding

  5. Programming and events

  6. Management and control

  7. Integration with residential neighborhoods, non-profit foundations, stakeholders and municipalities

  8. Kiosk, food cart and temporary retail strategies

  9. Mail order

  10. Documentation

 

Institutes and Foundations

  • Are you using a programming entity that enriches your community and maximizes sales velocities?

  • Is your non-profit making significant contributions to your community in a cost-effective manner?

  • Is there a direct connection between your events and sales operations?

  • Does your programming entity provide a tangible and measurable foundation for the character of your community?


Engaging places transcend their physicality.

We help you work with human infrastructure that brings a community to life, physically and financially.


  1. Non-profit foundations, institutes and trust strategies

  2. Positioning with marketing and sales programs

  3. Events and programming

  4. Integration with outside non-profits

  5. Connections with development entities, homeowner associations and stakeholders

  6. Merging scheduled and spontaneous events

  7. Management

  8. Staffing

  9. Outsourcing

  10. Funding

 

Programming

  • Does your programming represent the true character of your community?

  • Is your programming happening frequently enough, or are you simply doing a half dozen holiday events every year?

  • Have you explored making your calendar of events more compelling and cost effective, simultaneously?

  • Is there a direct connection between your programming and your sales, rental and operations?


Events and programming communicate the character of your community.

We help you shape these tools for maximum impact.


  1. Calendar of events - strategies, types and mix

  2. Venue design, location and evaluation

  3. In-house staffing and outsourcing tactics

  4. Targeting demographic and psychographic audiences

  5. Seeding and initial start-up strategies

  6. Integrating with marketing, sales and operations

  7. Training staff, management and vendors

 

Existing Communities

  • Do real estate sales in your existing community measure up to your newer competitors?

  • Would you like outside objective help in identifying and engaging your community's competitive weaknesses?

  • Would you like to further evaluate and market test your pending design and development plans before you build?

  • Is your audience aware of the subtleties, details and character that make your community unique?


Building community is an ongoing process.

We help retrofit hard and soft infrastructure that brings your existing community to life.

  1. Envisioning and storylines

  2. Evaluating presentation, marketing and sales

  3. Creating and retrofitting narratives and design programs for planning and design

  4. Charrette participation

  5. Non-profit programming entities

  6. Events and activities

  7. Design and development retrofits

  8. Soft infrastructure strategies

 

Medical Residential

  • Does your community offer the amenities and features that encourage multiple generations of purchasers?

  •  Would you like to redefine the notion of independent and assisted living communities?

  • Do you have direct connections between healthcare providers and your community?

  • Are your health and wellness venues, facilities and programs effective?


Every healthy community, as with every healthy person, embraces all stages of life.

We help you shape your community to mindfully engage a broader audience.


  1. Envisioning and vision narratives

  2. Design programs

  3. Planning and design consulting

  4. Project and neighborhood positioning

  5. Interconnections with medical providers

  6. Outsourcing strategies

  7. Programming and programming entities

  8. Management and staffing

  9. Marketing

  10. Sales

  11. Execution

 

Public/Private Initiatives

  • Would you like help overcoming an impasse in your public/private project?

  • Is there a need to bring in short-term assistance during a particular phase of your public/private initiative?

  • Does your ultimate audience have a voice in the planning, design or execution of your project?

  • Are you effectively communicating your efforts to all of your stakeholders and audiences?


Public/private ventures add even more dimensions to a complex process.

We help all parties communicate with one another and their audiences.

  1. Envisioning

  2. Design narratives and programs

  3. Stakeholder strategies

  4. Planning and design assistance

  5. Envisioning and project narratives

  6. Charrette and team facilitation

  7. Communications

  8. Market positioning and targeting

  9. Monitoring



Seminars and Education

  • Do your employees and audience really understand and appreciate the depth of your placemaking?

  • Are you interested in quietly realigning and strengthening your organization's operations and execution over the short term?

  • Would you be interested in shaping community character as a part of your operations?

  • Would you like significant assistance without the requirements of long-term contracts and commitments?


Effective presentation is educational and engaging.

We help others recognize and embrace the subtleties of exceptional places.

  1. Project visits and assistance

  2. Seaside and competitor tours and critiques

  3. Connecting marketing, sales, arts and culture to maximize sales velocities

  4. Shaping programming and entertainment as marketing vehicles

  5. Symposia and seminar participation

  6. Presentations

  7. Master classes

  8. Lectures

  9. Round table participation



Written Work

  • Are you a reader or do you prefer to have written materials in addition to live consulting?

  • Are the written materials that you receive at the depth and breadth to take your project to the next level?

  • Are there areas of your business where you would prefer to study on your own, at your own pace?

  • Would you like to approach your marketing and sales with the same sophistication as your planning and development work?

     

When you need in-depth answers, we provide thoughtful written work.
 

Examples can be found here including:

  1. Article: Seaside, A Beginning and a Return

  2. Envisioning statement for a new village

  3. Envisioning statement for a specialty venue

  4. Marketing the Evolution of a Community: The Town of Seaside

  5. The Market Performance of Seaside: 1982-1995

  6. Selling the Town of Seaside: A History

  7. Presentation of the Community: Cultural and Sociological Issues

  8. Developing Real Estate: A Gestalt

  9. The Realty Company: a Primer for New Communities

  10. Ethos and Community

  11. The Volleyball Games: a Lesson in Community

  12. Marketing Urban Space: Town Fabric as Sales Tool

  13. Amenities and Community

  14. Paradox and Public Relations

  15. The Heroic Plaza

  16. Artisans and Craftspeople

  17. The Role of Artist within the Community

  18. The Founder and Community

  19. Soft Infrastructure in a Community

  20. Food and Townmaking

  21. Merchants and Shopkeepers: The Seeding of the Community

  22. The Sales Process: A Dialectic

  23. Appraisals in a New Community

  24. Architecture and Architectural Review

  25. Masterplanning to Mitigate Urban Sprawl

  26. Project Narratives (Multiple)

  27. Programs for Planning (Multiple)

  28. Retrofitting a Town Center within Existing Urban and Suburban Fabric

  29. How to Disagree in a Small Town

  30. Government and Community


Interviews for Publication

  • Significant interviews, background and input for national and international publications covering the Town of Seaside and over 100 other projects, venues and initiatives to which the firm has contributed for the past 29 years.

  • Interview: Florida REALTOR Magazine. Contributed to cover story "Are you frustrating buyers?" - how to shape neighborhoods and residences that maximize accessibility and comfort for disabled homeowners.

  • Interview: Florida REALTOR Magazine. Contributed to cover story "New Urbanism, Recreating Downtowns of the Past" - how sales of New Urbanist communities market community in addition to physical structures.